Features:

  • Soft gel paste is an effective coloring system
  • It's consistent from batch to batch; Certified kosher and made in the U.S.A
  • It has coloring strength superior to any other food color
  • It will not separate or weep and does not harden
  • The base ingredients allow the color to disperse immediately so you actually use less color
Beautiful color, awesome formula

The deep pink color did not disappoint. I am looking to start exclusively using americolor gels as they do not dry out like wilton potted gels do.

Lovely color

My apples turned out great with this turquoise (going for Tiffany blue) color...however the white didn't do as well. It left little white specs in the candy.

It certainly works!

Just a note about this food coloring --- a very little goes a very long way. You've been warned. I made some licorice and did NOT use sparingly. For a couple of hours, I looked like a kid with candy stained teeth. Also, a tiny bit of the licorice fell onto a light colored carpet. It took a lot of effort to get it out!

The ONLY way to get a Super Black Icing ! No Bleeding...

I had to decorate some cookies recently for my child's sports team - their colors are orange and black. I was dreading making black royal icing as in the past, I would almost go through an entire bottle of Wilton gel and it still wouldn't be a "true" black icing. I bought the Americolor Super Black soft gel paste after reading about it online (from cookie decorators). I was pleasantly surprised by how LITTLE I needed to color the royal icing. I had put a cup of royal icing in a small bowl and after a 5-6 drops, it was Jet BLACK. Halleluia! Best of all, the color did not bleed ! This is a game changer...I will no longer dread making black icing. I am becoming a big fan of Americolor gel pastes. I use their Super RED for red velvet cupcakes, and will be buying other colors. It is a lot easier to mix than the Wilton gel colors. If you need to make black icing, order a bottle right now !

Americolor super red is my goto red!

Americolor super red is def my goto for a nice true red color. I have a home based bakery & it is always stocked. I never want to run out. ;)

Perfect red!

Created the perfect red for my toadstool cupcakes!

Amazing Product, Subpar Customer Service

5/5 stars for the product. Amazing how concentrated this stuff is. Instead of having to use a whole bottle to color red velvet, I only need a tablespoon or two. 2/5 stars for customer service. My only issue is with customer service at Americolor. I called because I was having issues with my cupcakes burning after I only changed the dye paste I was using, and they were very front-faced at immediately saying, "Our product is not at fault. It has no burning point as pointed out in the MSDS. No way that our paste could of caused your cupcakes to burn. Are you sure you aren't just baking them too long"? That may be so about not having a burning point, but goodness. No attempt at even trying to help troubleshoot or anything. Just immediate defense. I finally was able to find a solution, I had to double pan to resolve the issue with burnt bottoms. Just weird that the only thing that was changed is the dye paste, nothing else.

HIGHLY Recommend Americolor, Novices and Professionals Alike!

This is hands down the best shade of “classic” red you can use. Don’t forget, dark colors do take time to develop so if possible, left frosting or fondant rest for a few hours to reach true color. I love how little I need to use and the gel hardly effects the consistency of whatever product I’m using.

Americolor is top quality and the only brand I can get a true Red or Black with!

Americolor is the only brand of food color I will use because of the vibrant color and quality. There is no guessing and inconsistency as there is in other brands and I have used MANY!! From buttercream, to royal icing AmeriColor is my Go-To for dye! I also might add that Red and Black are the two hardest colors to achieve with any icing and still maintain integrity in the taste. This is a purchase I have to make often because I can only find this size online. Americolor has won a lifetime customer.

Great for fake blood

Always used liquid food color for fake blood. Had a buddy tell me about using a gel or concentrate and bought this. It is amazing!!! Only a few squeezes will add deep red to a quart of clear corn syrup. I have been adding some black as well to give it a more realistic blood look. I assume if it works this good for fake blood it will dye about any food the color you need.

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