• MAYBELLINE CONCEALER: With 12 shades, this oil-free concealer matches skin tones to deliver a more even complexion, with a flawless natural finish. The oil-free formula is breathable for natural-looking coverage that won't clog pores.
  • A SHADE THAT FITS ME: Maybelline Fit Me liquid concealer provides coverage for a wide array of skin tones, from Fair to Cocoa. Use as a redness, blemish, and under eye circle concealer for a flawless, natural-looking finish.
  • MAYBELLINE FIT ME FOR A FLAWLESS FACE: With Dewy+ Smooth foundation with SPF 18, Matte + Poreless foundation, concealer, powder, finishing powder, & blush, Maybelline New York Fit Me collection has everything you need to put your best face forward.
  • MAYBELLINE HAS WHAT YOU NEED to create any look--foundation, bb creams, concealers & highlighters to create a perfect canvas, eyeshadows, brow pencils & eyeliners for any eye look & lip products, from showstopping matte lipstick to au natural lip balms.
  • REMOVE MAYBELLINE MAKEUP WITH MICELLAR WATER: Use Garnier Micellar Water as a gentle makeup remover at night, and as a facial cleanser in the morning to prep skin for Maybelline makeup.

This is one of the only beauty products I have used up completely and re-purchased three times. Being a beauty product junkie, this should speak to how great this concealer is. I love that it's creamy enough to use under the eyes and not cause dryness/creasing yet not SO creamy that you can use it on other areas of the face and it won't move around. I feel like this is comparable to the Nars creamy concealer for just a fraction of the price. The color is perfectly warm, yet fair so that you can also highlight your face without it turning ashy. I will continue to use this concealer for years to come.

This is my holy grail concealer for my dark under eyes. I have genetic under eye circles; they aren't caused by being tired, I just have thinner skin so the blood vessels are more visible causing darkness. I've tried benefit erase paste, smashbox cc cream, it cosmetics bye-bye undereye, nars concealer, and tons of drugstore brands. This one is the best of them all, and its so much more affordable. I apply it first with the provided wand, and then dab it in with a mini beauty blender before setting it with translucent powder. This is the best coverage I've ever found. Buy this!

My favorite concealer of all time! I was originally using the Becca coverage concealing creme spending $30+. I then was introduced to this concealer and have stopped using Becca! I have saved a lot of money and I still get the coverage I need! You do not need to apply a lot. I use this concealer everyday under my eyes and it has lasted me 2 months! LOVE LOVE!

I have been using this concealer for years now, and every time I try something new, I always gravitate back towards this one! I am an nc20, and purchased the shade Sand, which is the perfect color match for me. I use this for concealing blemishes, hyperpigmentation, priming my eyelids, and underneath my eyes. It is a thin consistency, that is buildable. So it is perfect for no makeup, makeup days. I also love the Maybelline Better Skin concealer, but they don't have as good of a shade range. The Fit Me will always be my go to!

This is perfect for my undereye area, and it conceals other spots pretty well. I do bake to help it set, but I typically don't need to reapply during the day. Keep in mind that I'm not exactly active, so I can't speak to staying power when someone sweats a bit more, but it does work for someone like me, who is more sedentary at a desk job. It's light enough that it does help conceal and brighten around the eyes. I'm not a pale princess, but I also can't use it as contour besides the area under my eyes, so it still works pretty well for someone like me. It hasn't irritated my eyes, as far as I know, either, and they tend to be fairly sensitive to irritants. I haven't had breakouts, either, in the areas I use it to spot-conceal, so it appears to be fairly good for my combination dry/oily skin. (It's a weird place to be skin-wise, but I work with it.) I haven't noticed oxidation, which was a problem I had with another brand. As far as drugstore brand concealers go, this one is perfect for me.

I bought this to use as an under-eye concealer, but it was too thin/watery. I like thick, creamier products for my under-eye area. However, this is fantastic for cleaning up my eyebrows after filling them in. I've been using this concealer for my brows everyday since I got it. This shade matches my skin tone perfectly so I don't get that awful "halo" effect on my brows. (For reference, my MAC shade is NW45.)

If I were to apply only one beauty product before leaving the house, it would be concealer. My undereyes and my eyelids are so prone to dark shadowy-ness that I swear it looks like I have a penchant for punching myself in the face as part of my morning routine. If I want to run down the street in the morning to grab a coffee, I either need to put on concealer or wear sunglasses, or I fear that small children will run away from me, screaming in terror, convinced that they just saw a real life zombie coming out of their local Starbucks. As a result of my unrelenting dark circles, concealer and I have a very intimate relationship. I swear that I have tried EVERY concealer and eye brightener that any magazine, beauty blog, or friend has ever recommended. YSL Touche Eclat, Laura Mercier Secret Camouflage, Lancome Effacernes, Benefit Boi-ing, Smashbox Photo Op, Bobbi Brown, Clinique, Tarte....okay, I'm going to stop naming concealers I've tried because this is actually getting really depressing and kind of shameful. The point is, out of ALL of the concealers I've tried, this Maybelline one is my favorite. I realize that my dedication to this concealer, out of all the concealers in the world, is kind of weird and random, but I freaking love this product and I've been using it for years now. Actually, I take that back. I kind of hate this product - I would love to not be shackled to my drug-addict-like attachment to concealer. And no, it doesn't work miracles, my eye circles are still the bane of my facial existence. (Yes, I know, my life is SO hard.) But regardless, this concealer is the best one I've got. Sometimes I'll get curious and try something else, but I always come back to this. It's not too sheer but not too thick, it's not sticky, and it doesn't crease (especially not if I set it with a tiny bit of Make Up For Ever HD Microfinish Powder). This concealer comes in many different shades (sometimes I go lighter or darker based on the time of year, or mix a pink-based hue with a yellow-based hue.) It lasts a really long time, it's inexpensive (especially if you buy it online), and it doesn't irritate my usually-sensitive skin. The wand applicator is great. I've found that most concealers that have a similar consistency to this one are packaged so that you have to click a button or knob on a pen-like contraption in order to dispense more of the product, and then oftentimes too much concealer blobs out at once and you end up wasting it (which is especially annoying when you are dealing with a very expensive concealer). Several of my friends have started using this concealer based on my rave reviews (and this is probably also a good indication that my dark circles do in fact look far less horrifying once I have applied this product).

This was the first liquid concealer I have purchased (previously didn't use any or got a lipstick-looking cream sort of one as a gift and didn't like it). After reading reviews and figuring out which on would be good quality, but cheaper - since I hadn't used it and didn't know if I'd like it - I came across this one. After having it for a few months now - I love it. I would definitely buy this again. I use it to cover imperfections or to hide dark circles under my eyes as a touch-up after work etc. I was a tad nervous to pick a color online, but the one I ordered worked perfectly. (I'm quite pale and have a slight red undertone and ordered 25 medium.) I have had no discomfort or irritation occur, which is not something I normally have to worry about - I don't have particularly sensitive skin. I am on the oily side, but wearing this had has no ill-effects. I do notice that after a long day sometimes bigger imperfections will end up showing though, but I chalk this up to normal make-up fading that happens as you wear it longer and am experimenting with make-up setting sprays and primers. :) This is easy enough to keep in my purse and dab on touch-ups if I am going somewhere further after work, so I have no real complaints.

This concealer blends really well with my skin, and it hides all my imperfections. It also brightens my skin and gives it a nice look. This is a great affordable concealer.

Light: is not the shade for you unless you have an orange undertone FAIR: if you’re pale, PORCELAIN like the one girl who claimed it was too orange she had the wrong color The fair shade is similar to urban decay vanilla It’s light and pretty and it’s lightweight Try it it’s a couple bucks btw target will price match amazon on this item in person You’re welcome