• Contains 4 - 4oz tube of activated charcoal fluoride free whitening toothpastes.
  • Say hello to naturally friendly activated charcoal fluoride free whitening toothpaste. This black paste is thoughtfully formulated with high quality ingredients that whiten naturally and gently without peroxide.
  • The activated charcoal works as a natural detoxifier to polish and clean, whiten, remove surface stains and freshen breath.
  • Hello is also vegan, never tested on animals (Leaping Bunny Certified and PETA recognized) and made in the USA. Brush and greet freely.
  • Fluoride free. Sls free. Judgmint free

This is an excellent product to whiten my teeth. It has a very nice minty taste, and foams well in the mouth. I have seen a noticeable difference since I started to use it about two weeks ago. The other thing that I love about this product is that my dog got sprayed by a skunk in his face and when I rubbed this toothpaste all over his face (be careful about a pet's eyes), it took the smell away completely. I was absolutely amazed and very happy. The only downside is that it did turn my white dog, black, but then I just used a whitening shampoo on him and he was good as new! It works miracles on a human's teeth and on a skunked dog!

LOVING this! Love that the ingredients are so much better for us than in a traditional toothpaste. Better yet, after the very 1st use, my teeth felt amazingly more clean...AND, it’s continuing to improve daily. I could also notice they looked whiter right away :) So pleased! (I bought the charcoal) Not gritty, no weird flavor...in fact, it’s very mild & pleasant- yes, it’s black- but the color doesn’t matter or make a difference if it improves your teeth as much as it does.

I wish I had taken a before picture but I’ve been using this for a couple months now to whiten my teeth and it really, really works! I’d say my teeth are about 4 shades whiter than they were before I started using. Tip: black toothpaste can make a mess unless you have a black sink. Spit the toothpaste out first after brushing, THEN turn the water on to rinse it down the drain. Otherwise it will splatter all over your sink and you’ll have to clean it after each use. You’re welcome. :)

I love Hello toothpaste. One its cruelty free another it works so much better than anything I've ever used. I have gotten several different kinds but had to try this charcoal toothpaste. Oh golly its black as black can be and when it says spit responsibly, yeah they're not joking. Too funny, little black spots everywhere, but has never stained anything just shows me I'm really a terrible spitter. Anyway the toothpaste itself is wonderful, I've noticed considerable whitening and cleaning and my mouth feeling so fresh and clean. I love this toothpaste, little black spit dots and all. Even my husband who really doesn't say much about anything, its toothpaste, brush my teeth and be done with it, commented on how good it was. I was like WoW ok then, I hit a good one. But honestly it is good, try it, and spit responsibly!!!

I just got this product today! After using it once I immediately saw a difference, my teeth are bad about getting plaque real easily and this completely removed the plaque from my teeth! My teeth have that squeaky clean feeling like when you leave the dentist and my mouth feels amazing clean. The toothbrush is amazing too! It makes it easy to clean your entire mouth, gums and all! My mouth normally bleeds when I brush but the toothbrush was so soft it didn't irritate but yet cleaned my mouth so well after just one use! I never wrote reviews but I'm very pleased!!!

Love love love it! It made my mouth feel clean,fresh and my teeth is whitening!! I've tried the powder charcoal teeth whitener and I hated it. This product is amazing!

Been using the toothpaste consistently for one week.....first thing I notice is my tea stained teeth are definitely whiter....second thing I noticed is my teeth sensitivity is gone. I have been using toothpaste for sensitivity for ten years. I just noticed all of a sudden I haven't been using it and my teeth dont hurt. Usually after missing two days the sensitivity became unbearable....not with this toothpaste. Funny thing is my kids have been using it for about two years and the dentist always commented how white their teeth were and how healthy their gums are...and they haven'thad in cavitiessince using this toothpaste.I dont think I'll be going back to regular toothpaste.

Used once, lightly, and in under 90 seconds. Teeth felt super clean, and still felt super clean three days later (with normal daily brushing, using my regular toothpaste and toothbrush. I felt the "whitening power" as my sensitive teeth felt a little sensitive for a few days. Going to take it easy on this but I'm pleased that it actually works to quickly clean and slowly whiten teeth. Got the two pack with toothbrush. Love the black toothbrush, but any toothbrush can be used with this toothpaste (if you dont mind the black stains). Will buy again and probably use as a stocking stuffer for my friends LOL.

I'm in love with this tooth paste! I like brushing with charcoal to whiten my teeth and this paste makes it so much easier and less messy. I don't know if I'm imagining it, but it seems like after using it just a couple times, my teeth already looked whiter. I also really like the taste - it's minty but not too minty. It's also not gritty at all.

I first experienced vthis toothpaste s part of a sampling program. It was a travel sized tube so it was just enough to get me interested. I purchased a full sized tube because I enjoyed my experience with it. Pros: it has a gentle taste, is not harsh it's very smooth and gives you a brighter smile and leaves your breath fresher it also has no after taste. It's fluoride free and contains mint and coconut oil. A weird thing is it is freaky seeing black toothpaste binstead of the standard white or blue. Cons: I would say because of the coconut oil it's a bit harder to rinse away out of the sink but nothing a clean wipe won't cure all in all I am pleased with it d witlk repurchase