• Whiter teeth in 1 week (for best results, use as directed for 4 weeks)
  • Goes beyond surface stain removal to deeply whiten (brushing twice daily for 4 weeks) with hydrogen peroxide, unlike ordinary toothpaste
  • Delivers ultra freshness with Cool Fresh Mint flavor
  • Enamel safe formula and intended for twice daily use
  • Provides daily anticavity fluoride protection

I’ve tried so many whitening toothpaste but I always come back to this one it’s cheap but it works or used to be a loyal crest fan but call gate i’ve tried so many whitening toothpaste but I always come back to this one it’s cheap but it works or used to be a loyal Creast fan but Colgate has them beat!

Why? No particular flavor or whitening power. It has a flat cap that lets it stand up instead of lying down. That's all.

Love this one and very hard to find local.

I have been using Colgate Optic White toothpaste to whiten my teeth. In the past I have used Colgate Total and others. Colgate Optic White does whiten your teeth. It is not as quick as using bleaching trays. But it is much more convenient and a good choice for those who are wearing fixed braces. Optic White does whiten your teeth as claimed over a 2 to 3 week period. My teeth were notably whiter than when using Colgate Total. To be honest, I feel the Colgate Total might be better overall for gum health. And for this reason, I use it at night before bed. The Colgate Optic White does lighten my teeth. And so I have been using it in the mornings after drinking my coffee. I have already bought more Colgate Optic White toothpaste and recommend it.

I decided to use this instead of going through teeth bleaching again since that leaves my teeth weak and sore. I’ve been using this toothpaste along with the Optic Mouthwash for about 4 days and already I can see a big visible difference. I drink coffee, red wine and tea almost daily, and this really is making my teeth much whiter!

I love this product, my teeth are noticeably whiter. I've used it for 3 weeks.

Recommended to me by my dentist as the best to whiten my teeth. It is gentle but does the best job whitening of any other toothpastes I have tried.

I've experimented with numerous different brands of toothpaste and this one by far has my teeth looking the whitest and mouth feeling the freshest. People compliment my teeth all the time for being so white! I even drink coffee every day and they still look so white. Highly recommend over professional whitening!

As a matter of fact, I have been using the toothpaste for a couple of weeks. I think is too early for whitening the teeth; but, at least, it has not given me any kind of sensitivity . God willing, I will keep using it.

I've been using this for about 2 years ,it has a pleasant taste and helps whiten teeth well . No sensitivity .